When Was the News Page on Your Website Last Updated?

Does your website have a news section? If so, then answer me this – when was it last updated? If you can’t remember when you last put an article or news bulletin on it, you need to act fast! You may have been meaning to rewrite it, but it keeps getting put to the bottom of the list. Sound familiar? Read on..

copywriting-company-sheffieldAs a professional content writer in Sheffield, I love having a good nose around the news pages of websites that I come across during my research and general reading. Some are fantastic at posting regular articles that inform customers and reader of their latest news, products, services, event etc.

It is obvious that they set aside a block of time during the week to make sure this all important task is carried out, and they are benefiting from it too. Not only do potential customers see interesting, relevant content; search engines love fresh content too.

The importance of updating your news page

However, I find it really discouraging when I check out a company’s news page only to find that it hasn’t been updated for months. It really doesn’t make a good impression and you may find potential customers asking themselves a few questions. Are they not very busy? Have they gone out of business?

You might not think that you have anything to talk about, but there are lots of things you could write a short article about. Sharing testimonials is a great idea, as is sharing and commenting on industry news, welcoming a new member of staff – you get the idea!

Keeping visitors coming back to your website is also something to consider. Your regular customers may be very familiar with your site, but why not give them something new to read on their next visit? Loyal customers will be genuinely interested in your news, so adding fresh material to your site on a regular basis means that will come back to see what’s going on.

What if I don’t have a news page on my website?

If you don’t have a news page on your website, have a quick think about your other content. Has the text on it been the same since it was built 3 years ago? If so, you need to think about refreshing it. After all, businesses naturally progress, change and grow, and your website needs to reflect this. The chances are, you’ve developed your services, expanded your product range or gained the experience needed to specialise in a particular area. And it’s not just your business that may have developed, changes in your industry are inevitable, and keeping up to date with them is important when it comes to establishing trust between you and your customers.

Is your website text interesting enough?

Unfortunately, even the most brilliant content can become stale over time. The attention of online readers is incredibly short, you literally have a few seconds to grab them and make them want to keep reading. Your website copy may describe exactly what you do accurately, but is it lively enough to capture the attention of a reader and to keep them there?

Content needs to be concise and captivating, getting to the point quickly, and providing the option for readers to find out more. Text should be in bite sized sections, making it easy to scan and process the information with little effort. Text heavy paragraphs that aren’t broken up by images or bullet points are a real put off too!

If you’ve been meaning to update your website copy but never quite got round to it, I can help. I can even write regular news articles on your behalf, ensuring that you’ve always got fresh content. Call me in the office on 0114 383 0711 or email me at ellie@sevencreative.co.uk

5 Popular Expressions – Where We Got Them and What They Mean

 

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Ever wondered where we got the phrase ‘ants in your pants’ or ‘the cat’s pyjamas’? No doubt you’ve heard people use them, maybe you even use them yourself, but have you ever stopped to think about where they come from?

I got stuck in to a great little book over the weekend by Judy Parkinson called ‘Spilling the Beans on the Cat’s Pyjamas, Popular Expressions – What they mean and where we got them.’ I found it absolutely fascinating.

I love finding out about the origins of words and phrases, so I thought I’d share some of them with you!

Barking mad

Barking mad is used to suggest raving insanity, and often shortened to ‘barking’. People mistakenly believe that it stems from the medieval lunatic asylum in the London borough of Barking, but this isn’t actually true. It comes from the rather more obvious link with rabid or mad dogs, who would howl and yap because of the disease.

The cat’s pyjamas

Used to describe someone or something as excellent or top-notch, the cat’s pyjamas has been in use for nearly 100 years. Although it’s never been proven, the phrase is thought to originate from an early 19th century English tailor named E B Katz, who had a reputation for making the finest silk pyjamas.

Ants in your pants

Also described as a ‘fidget bottom’, this phrase is often used to describe someone who is very restless or over eager. The expression was made popular by a dynamic former US Army general called Hugh S. Johnson, who was in charge of the National Recovery Administration (NRA) in 1933, when the national reconstruction policies of President Franklin D. Roosevelt’s ‘New Deal’ were implemented. Johnson said of the NRA general counsel Donald Richberg, ‘Donald’s agitation is just a symptom of the ants of conscious in his pants.’ Pants in the case had the American meaning of trousers.

Sling your hook!

Used to tell someone to leave or go away, without resorting to swearing and really offensive language, this expression has a nautical origin. It alludes to an anchor, or ‘hook’ which must be secured in its sling at the bow before the ship can cast off.

All tarred with the same brush

The phrase ‘all tarred with the same brush’ refers to all members of a group sharing the same failings, or all being sheep of the same flock. The saying alludes to the methods that farmers used to use to mark their sheep; a brush dipped in tar and used to mark the wool as a way of branding them.  People often use this phrase now to describe how they feel when they have been lumped in with others and judged unfairly as a result.

Cold enough to freeze the balls off a brass monkey

Meaning that the weather is really cold, this phrase actually has nothing to do with a monkey’s testicles! A brass monkey is a type of rack in which cannon balls were stored. Because it was made of brass, the ‘monkey’ contracted in cold weather, resulting in the cannonballs being ejected.  People often use ‘brass-monkey weather’ to refer to the temperature.

It’s not just the origins of words and phrases that I’m interested in, I also love writing! Articles, blogs, websites – you name it. If you are looking for an experienced, professional content writer in Sheffield, I can help. Call me on 0114 383 0711 or contact Content Writer Extraordinaire via my contact form.