5 Tips on Blogging for Your Business

Blogging is a fantastic way to get your business noticed. You can present yourself as an expert in your field, be a thought leader in your industry, and turn readers into customers. As a professional content writer in Sheffield, my job is to create this sort of content every day, so I thought i’d put together my top 5 tips on blogging for business.

copy-writing-for-blogsCheck Out Your Competition

Before you start, it’s a good idea to have a look at what your competitors are up to. Do they have blogs? If they do, what topics are they writing about?

If you have a look at the categories on their blog, you’ll be able to identify the key topics they are talking about and assess whether they would be relevant to you too. Take a look at which posts have had the most comments and try to figure out why this is. For example, does the post answer a question that you are faced with regularly in your line of work? Does it address a topic that has recently received media attention?

I’m not suggesting at all that you should be a copycat, just that it is important that you make yourself aware of what your competition are doing, what they are doing well, and what they are doing not so well. That way, you can strive to be better in the areas that they are falling short on, and also identify ways the ways in which you can be unique.

Make a Schedule and Stick to It!

Making an editorial calendar is a great way to keep focused. You’ll have a set schedule and know exactly when you are going to publish blog posts, and on what topic. You can plan as far ahead in advance as you like; often it’s nice to know that you have a few topics penciled in in advance.

Be realistic about your editorial calendar. Don’t schedule in that you’ll write 3 blog posts a week unless you are absolutely sure you can find the time and stick to it. Give yourself a target of one a week, for example. You’re much more likely to succeed if you have a realistic expectation of yourself.

It’s also a good idea to have a schedule if there is more than one person in your business contributing to the blog. A schedule of topics will make sure that your ideas aren’t duplicated in any way, and you can assign topics to the person most equipped to talk about a particular subject.

Keep an Idea Note Book

If you’re feeling daunted by the thought of coming up with a new idea for a blog post every week, don’t despair. Inspiration may come to you when you least expect it, which is why it’s a good idea to write down any ideas that come to you, wherever you are.

If you’ve got a relatively fancy phone you can always keep a record of your ideas in the note section, or even send yourself a reminder email. Don’t forget there’s nothing wrong with a good old fashioned notepad, or a sticky note stuck on your desk!

Research Your Key Words and Phrases

Good content is well researched and informative, that not only reads well for a page viewer, but also features selected keywords and phrases that will help a website rank highly in search engines.

By researching and identifying which words and phrases are being searched for, you can then include them in your blog posts. This means that people searching for those terms are more likely to come across your blog. By concentrating your efforts on key words that are likely to be used by potential customers, your business is more likely to be found in search engine results pages for those terms!

Publish to Your Social Networks

When you write a blog post for your business, you’re really only doing half a job if you don’t share it. By sharing your content on social networks, you are broadening its reach, and more people are likely to click, like and share.

So if you have a Facebook page for your business, why not post a little teaser sentence to your page, including a link to the blog post itself, for your fans to see?

If you would like a blog for your business, but don’t have the time to dedicate to writing articles and replying to comments, I can help. If you would like to find out more about my blog and article writing services, please contact me via my contact form, call me in the office on 0114 383 0711 or email me at ellie@sevencreative.co.uk

5 Popular Expressions – Where We Got Them and What They Mean

 

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Ever wondered where we got the phrase ‘ants in your pants’ or ‘the cat’s pyjamas’? No doubt you’ve heard people use them, maybe you even use them yourself, but have you ever stopped to think about where they come from?

I got stuck in to a great little book over the weekend by Judy Parkinson called ‘Spilling the Beans on the Cat’s Pyjamas, Popular Expressions – What they mean and where we got them.’ I found it absolutely fascinating.

I love finding out about the origins of words and phrases, so I thought I’d share some of them with you!

Barking mad

Barking mad is used to suggest raving insanity, and often shortened to ‘barking’. People mistakenly believe that it stems from the medieval lunatic asylum in the London borough of Barking, but this isn’t actually true. It comes from the rather more obvious link with rabid or mad dogs, who would howl and yap because of the disease.

The cat’s pyjamas

Used to describe someone or something as excellent or top-notch, the cat’s pyjamas has been in use for nearly 100 years. Although it’s never been proven, the phrase is thought to originate from an early 19th century English tailor named E B Katz, who had a reputation for making the finest silk pyjamas.

Ants in your pants

Also described as a ‘fidget bottom’, this phrase is often used to describe someone who is very restless or over eager. The expression was made popular by a dynamic former US Army general called Hugh S. Johnson, who was in charge of the National Recovery Administration (NRA) in 1933, when the national reconstruction policies of President Franklin D. Roosevelt’s ‘New Deal’ were implemented. Johnson said of the NRA general counsel Donald Richberg, ‘Donald’s agitation is just a symptom of the ants of conscious in his pants.’ Pants in the case had the American meaning of trousers.

Sling your hook!

Used to tell someone to leave or go away, without resorting to swearing and really offensive language, this expression has a nautical origin. It alludes to an anchor, or ‘hook’ which must be secured in its sling at the bow before the ship can cast off.

All tarred with the same brush

The phrase ‘all tarred with the same brush’ refers to all members of a group sharing the same failings, or all being sheep of the same flock. The saying alludes to the methods that farmers used to use to mark their sheep; a brush dipped in tar and used to mark the wool as a way of branding them.  People often use this phrase now to describe how they feel when they have been lumped in with others and judged unfairly as a result.

Cold enough to freeze the balls off a brass monkey

Meaning that the weather is really cold, this phrase actually has nothing to do with a monkey’s testicles! A brass monkey is a type of rack in which cannon balls were stored. Because it was made of brass, the ‘monkey’ contracted in cold weather, resulting in the cannonballs being ejected.  People often use ‘brass-monkey weather’ to refer to the temperature.

It’s not just the origins of words and phrases that I’m interested in, I also love writing! Articles, blogs, websites – you name it. If you are looking for an experienced, professional content writer in Sheffield, I can help. Call me on 0114 383 0711 or contact Content Writer Extraordinaire via my contact form.