5 Ways Google’s Hummingbird Algorithm Will Change Your SEO Copywriting

Hummingbird – Google’s new algorithm

In the wake of the new Google algorithm, ‘Hummingbird’, SEO copywriters have had to consider the impact of the update on the way that they write. Google isn’t interested in blindly matching keywords any more, it wants to understand what the searcher is trying to achieve so that it can deliver the most accurate results.

google's hummingbird algorithmIf you’re not familiar with Hummingbird, here’s what Danny Sullivan from Search Engine Land said about the new algorithm:

“Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.”

Blogging for business

If you are trying to write an article for your business blog, or wanting to revamp the text on your website, taking these 5 tips into consideration will help to improve your search rankings.

  1. Use exact-match key phrases sparingly
  2. Use individual key words
  3. Write naturally with a sprinkling of key words
  4. Only place key words and phrases where they make sense to the reader, not where you think that Google will most like to see them
  5. As well as using your chosen key phrases, incorporate synonyms into your writing

SEO copywriter in Sheffield

If you’re struggling to write your business blog, whether you don’t have the time or you’d like someone to take care of your SEO copywriting so you don’t have to, I can help. I have tons of experience writing SEO copy for a variety of business blogs, and can offer you an article writing package at a reasonable price. To find out more about my SEO copywriting services, call me on 0114 383 0711 or contact Content Writer Extraordinaire via my contact form.

5 Tips for Writing Good SEO Copy

With Google’s recent algorithm updates, search engine optimised content is more important than ever for your website or blog. Google is putting more emphasis than ever on original, quality content. With that in mind, I’ve decided to share 5 tips that will help you get to grips with SEO copywriting.

Man writing search engine optimised copy for his websiteWrite for Humans

Even search engines themselves prefer natural content to copy that’s obviously for SEO purposes. Focus on creating good content for human readers, including keywords that will help search engines to find your content.

Use Keywords Naturally

Using relevant key words in your copy is a must. But don’t worry too much about keyword density; the important thing to do is use your keywords NATURALLY. Cramming keywords in where they don’t belong will do more harm than good!

Title Tags and Snippets

Your title tag is one of the first things that Google looks at when it goes about categorising a web page. Also, the title tag and the ‘snippet’ or meta description are the things that your potential customers will see in the SERPs. It’s important to include keywords within them, but to make your titles and snippets sound natural and concentrate on motivating them to click.

Social Sharing

The more your content is shared, the more links and traffic it will receive. Therefore, the more popular and relevant it seems to Google. Use Twitter, Facebook, LinkedIn, Google+ and Pinterest to promote your content, and get it shared by other users. Do your best to promote your content on relevant forums, blogs and newsletters too.

Answer Questions

People use the web every day to find answers to questions and solutions to problems. A great way to get your content found and read is to answer these questions with credible, informative content. So when people type these questions into Google, they’ll find your answer. They may even go on to visit your site. And if your answers are better than your competitors, the chances are they’ll buy from you.

If you’re struggling with SEO copywriting and need some help, or know you should be doing it but cant find the time, I can help. My SEO copywriting service is efficient and affordable. Call me on 0114 383 0711 or contact Content Writer Extraordinaire via my contact form.