5 Ways Google’s Hummingbird Algorithm Will Change Your SEO Copywriting

Hummingbird – Google’s new algorithm

In the wake of the new Google algorithm, ‘Hummingbird’, SEO copywriters have had to consider the impact of the update on the way that they write. Google isn’t interested in blindly matching keywords any more, it wants to understand what the searcher is trying to achieve so that it can deliver the most accurate results.

google's hummingbird algorithmIf you’re not familiar with Hummingbird, here’s what Danny Sullivan from Search Engine Land said about the new algorithm:

“Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.”

Blogging for business

If you are trying to write an article for your business blog, or wanting to revamp the text on your website, taking these 5 tips into consideration will help to improve your search rankings.

  1. Use exact-match key phrases sparingly
  2. Use individual key words
  3. Write naturally with a sprinkling of key words
  4. Only place key words and phrases where they make sense to the reader, not where you think that Google will most like to see them
  5. As well as using your chosen key phrases, incorporate synonyms into your writing

SEO copywriter in Sheffield

If you’re struggling to write your business blog, whether you don’t have the time or you’d like someone to take care of your SEO copywriting so you don’t have to, I can help. I have tons of experience writing SEO copy for a variety of business blogs, and can offer you an article writing package at a reasonable price. To find out more about my SEO copywriting services, call me on 0114 383 0711 or contact Content Writer Extraordinaire via my contact form.